PARTNERSHIPS
Fifa world cup
AB InBev has extended its nearly 40-year partnership with FIFA as the official beer sponsor of the 2026 FIFA World Cup™. The global sponsorship agreement maintains our category exclusivity for the biggest men’s and women’s soccer events.
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Bayer 04 Leverkusen
Anheuser-Busch Bud is now the official beer of Bayer 04 Leverkusen - uniting two icons driven by passion, ambition andunforgettable football moments.
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NFL
To celebrate the return of this world-renowned beer to Germany, AB InBev has partnered with the National Football League (NFL) during the 2025 NFL Berlin Game taking place on November 9 at the Olympic Stadium in Berlin. Fans will be able to celebrate with a refreshing Anheuser-Busch Bud and enjoy unique Anheuser-Busch Bud experiences.
Napoli Basket
Siamo orgogliosi di annunciare che il brand BUD è Official Partner di Napoli Basketball. Una partnership che celebra l’incontro tra due brand iconici che condividono la stessa visione: valorizzare e festeggiare ciò che unisce le persone, dentro e fuori dal campo, insieme a Napoli Basketball.
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